Client work2020
Warner / DC
New letters. The same identity.
Hebrew lettering, typographic adaptation and graphic effects. Zivlin agency.
Art direction, from concept to delivery.
Selected work.
Decisions. Context.
A selection of client projects and independent concepts. What I did and how I approached each one.
Personal concept2019
Bike City Tour
A different way to discover the city.
Concept, identity and UX/UI. A personal project developed independently.
Independent concept2026
Spotify / Listen to your city
Every neighbourhood has a beat.
Campaign concept, art direction and a connection to a digital experience.
Independent concept2026
Google Maps / Get Lost
Getting there can mean discovering.
A campaign and a concept interface for exploring different routes.
Client work2024
B3 / HUB3
The message in motion.
Motion execution, HTML5/GIF and MP4. Mental Marketing agency.
Client work2020
Coral World
One world, different formats.
Magazine ad, framed artwork and banners. Zivlin agency.
Client work2020
FedEx
From key visual to adaptations.
Key visual creation and banner adaptations. Zivlin agency.
Client work2024
Mercato
Summer offers in motion.
Motion execution for the campaign. Mental Marketing agency.
Client work2023
C6 Auto
An offer finds its rhythm.
Motion execution for C6. Mental Marketing agency.
Google Maps and Spotify are independent concepts, not commissioned by the brands. Bike City Tour is a personal project from 2019.
Who I am / Marcelo Mordoch
BRAZIL ↔ ISRAELIt started at school.
Art, Geometric Drawing and Data Processing were subjects I felt at home in. I helped teachers and classmates with the exercises. Creating, understanding how things work and giving shape to ideas were already part of my everyday life.
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A wider view of the world.
I spent my second and third years of high school in Israel as an exchange student. Living with another culture and different perspectives broadened the way I saw life. When it was time to choose a degree, I never hesitated: Design was my only choice.
Learning becomes practice.
I took every university class seriously and never missed one. Gradually, the processes of researching, developing and bringing a project together became part of how I work. I made plenty of mistakes along the way, learning what works and what needs to change. There is always room to improve; no project is perfect in every respect.
Different fields. More possibilities.
Working with companies, studios and agencies in different fields taught me complementary skills: 2D and 3D animation, modelling, video editing, editorial and packaging design, interactivity, HTML, CSS and ActionScript, and art direction. My work has also taken me into e-commerce, social media, games, AI, UX, UI and cinema.
Art movements, references and technologies change. What stays is knowing how to choose the right language to communicate the right message.
I am calm, inventive and curious. I like experimenting, finding new approaches and exploring the limits of an idea to take it beyond the familiar.
A conversation can start something.
Let’s talk.
A new project, an opportunity or a coffee.
marcelomord@gmail.com ↗