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Warner / DC

Another alphabet. The same personality.

Hebrew adaptations of The Suicide Squad, The Batman and Scoob! titles. The challenge: preserve each film’s identity and keep the title readable in another alphabet.

My role
Lettering, typographic adaptation and graphic effects
Agency
Zivlin
Period
August–November 2020
01 / THE SUICIDE SQUAD

Rebuild, letter by letter.

The entire logo had to be rebuilt: adapting the Hebrew letters, incorporating the original serifs and balancing legibility with personality. Compare the reference with my adaptation.

The Suicide Squad original English title
The Suicide Squad Hebrew adaptation by Marcelo Mordoch
↔HebrewOriginal
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02 / CRAFT

Identity lives in the details.

The serifs, proportions and effects needed to belong to the same visual language. These details are crops from the original and final artwork, making the adaptation work visible.

ORIGINALOriginal English slab serifs
MY ADAPTATIONAdapted Hebrew serifs
Graphic effects in the final Hebrew lettering
Serifs and graphic effects. Original reference and final adaptation.
03 / THE BATMAN

A different rhythm.

For Batman, the focus was typographic adaptation, spacing and proportion. Letters from another alphabet needed to work as a whole and preserve the presence of the original title.

The Batman original and Hebrew adaptationThe Batman spacing and final artwork
Zivlin / September 2020. Typographic adaptation, proportion and spacing.
04 / SCOOB!

Each film needs its own solution.

The collection closes with the Scoob! pieces developed for Zivlin in November 2020. The applications show the title within the visual language of the posters.

Scoob Hebrew poster applications
Pieces for Zivlin / November 2020.

See the moving artwork

The Suicide Squad lettering sequence
The Suicide Squad
The Batman title sequence
The Batman

My work was adapting the titles to Hebrew. The original film identities are shown as references.

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